Since the 90s, for the past fifteen years, the naked face has been used to showcase the winged eyeliner (2007 to present); thick brows (2003 to present); dolly blush application (2002 to 2007); super thin stylised defined brows (1999 to 2003); and deep matte lipstick (1990 to 1998, more recently 2009 to present) just to name some of the past and recent trends that utilise the naked face as its base. By contrasting a single makeup exaggeration on to a blank, or nude face, will amplify the exaggerated item further as there is no other feature or makeup competing against it. In eliminating all distractions that would attract the viewer's gaze away from the overstated makeup item, any chance of facial balance to soften the look is also eliminated. Yet, despite the severity created to the face with a singular exaggeration, as a fashion statement (only) these amplifications are pushed by runways and glossy magazines as being fashion friendly and wearable; after all, they argue, one would be wearing and accentuating only one feature. Choosing fashionable over flattering is the wearer's choice, and I for one often choose trendy over pretty. However, what does raise a question is whether any technique used to such an extent and for such a long period of time is justifiable in artistic and fashionable terms. To be creative and innovative takes more effort (and perhaps more talent).
To be truthful, I'm not all that certain that the nude makeup look is particularly trendy on its own at this time. It was a common fad a couple of years ago, I grant you that. The makeup market has also helped propagate it of recent by marketing a variety of "nude" eyeshadow selection ( such as Urban Decay's The Nakeds and Nyx's). However, if you are hoping to make an avaunt gard statement, streetwear wise it probably misses the mark. Despite the fashion circuit pushing this trend on to us, we are not living a minimalist fashion phase. Perhaps makeup has become too natural like for a naked makeup look, such naturalness can defeat the purpose of makeup all together. Fashion, has a tendency to bring attention on to itself, in real-life a truly naked face when done expertly using latest state of the art makeup it would be assumed not have any makeup on. The nude makeup 2010/211 "trend" has, however, served a very important function: it has rendered top heavy makeup, dark eye makeup, big lashes and shiny eye makeup dated. It is more accurate to describe it as a transitional recycled trend whose purpose is to age naughties makeup trends and take us into a new makeup fashion age.